A fictional brand, a real craft problem.

Hearthly is a showcase FoodTech brand used to demonstrate enterprise-grade scrollytelling — cinematic 3D, restrained motion, and investor-ready narrative structure.

Nothing here is a live marketplace. Metrics are labelled illustrative. Forms persist to local JSON so the demo is end-to-end without a backend SaaS.

The product thesis: on-demand prepared food wastes capacity; scheduled demand, utilised kitchens and batched delivery are a structurally better margin model.